The LG Commercial TV, 4K UHD SMART TV with Pro:Centric Direct (Model: UM670H), is designed to enhance the guest experience in hotel rooms with its advanced features and sleek design. Equipped with Pro:Centric Cloud, it improves the usability of enterprise CMS by supporting third-party solutions, offering design templates, and providing valuable data analytics through an intuitive dashboard. The TV allows easy access to broadcast and OTT channels without the need for additional devices or subscriptions, while the Mobile App Creator simplifies concierge services, enabling quick responses through guests’ mobile devices. Pro:Centric Direct offers intuitive editing tools for managing hotel content and TV networks remotely, while its latest version supports IoT-based in-room control and voice commands through LG’s Natural Language Processing (NLP), paving the way for AI-powered guest experiences. The slim design seamlessly integrates into modern hotel interiors, making it both functional and visually appealing. Additional features include SoftAP, which acts as a virtual Wi-Fi hotspot for guests to connect their devices, and Digital Rights Management (DRM) for secure access to premium content, ensuring the rapid deployment of HDTV and high-quality digital media