LG Commercial TV, 4K UHD SMART TV WITH PRO:CENTRIC DIRECT MODEL: UM777H (NA)

- Pro:Centric Cloud: Enhances enterprise CMS usability and supports 3rd-party solutions. It offers design templates, improved data collection, and analytics via an intuitive dashboard. LG Channels give easy access to broadcast TV without extra devices or subscriptions, and the Mobile App Creator simplifies concierge services on guests' mobile devices for fast responses.

- Pro:Centric Direct: Provides easy-to-use editing tools for managing hotel content and TV networks remotely. The latest version includes IoT-based in-room control and voice commands through LG's Natural Language Processing (NLP), preparing hotels for next-gen AI-powered guest experiences. Netflix App integration is also available (membership required).

- Design: The UM777H series features a slim 1.16" (29.7mm) depth, seamlessly fitting into modern interiors.

- SoftAP: Acts as a virtual Wi-Fi hotspot, allowing guests to connect their devices to the TV.

- Digital Rights Management (DRM): Ensures secure access to premium content, supporting rapid deployment of HDTV and high-value digital media.